The new Google Trends feature provides an insight, perhaps not wholly accurate but interesting nonetheless, of what people search for on the web.  You can even compare two or more terms to see which is more widely searched.  I put in "Confucius" (which is searched more than "Confucianism") and "Taoism (which is searched more than "Taoist") to get some idea of which is more widely queried on the web.  Here are the results (blue line is "Confucius," red line is "Taoism"):

     They are pretty close ("Taoism" does not have enough news references to generate a line on the bottom portion of the graph).  The spikes for the blue "Confucius" line occur around his birthday in September: that is when more people put his name into search engines.

     What was more interesting was the geographic distribution of searches.  It seems that people in the Philippines, especially in Manila and Makati, search both "Confucius" and "Taoism" more than people in Singapore, Hong Kong, Malaysia or the US.

    I guess I should start commenting on Philippine issues for all the people there interested in Confucius and Taoism!